What are the benefits of using a CRM consultant versus hiring an in-house expert?
I'm weighing the pros and cons of using a CRM consultant versus hiring an in-house expert to manage and optimize our Customer Relationship Management system. We need someone who can really dig deep into our processes and configure the system perfectly. While an in-house person would know our company inside and out, they might lack the broader industry experience. Conversely, a consultant brings diverse knowledge but might not be as embedded in our daily operations. What do you all think are the key advantages or disadvantages of each approach?