It comes down to emotions... we paint a great piture of how great the vechile is in our head... while the seller is also helping us build that vision at the same time. Emotions take over, it becomes urgent & we don't want to miss out on it!! In the buyers mind he has already bought this vechile. The rational side of our mind say: "you better go & see it" "something sounds too good to be true" etc.... then the vechile arrives.... YOU JUST GOT PUNK'D. My father tought this to me at a young age... emotions will KILL us in a deal. I have been there myself w/ a red 68 Chevelle I HAD TO HAVE.... years & thousands later, it was a nice car. I got punk'd by my own emotions. It kills me that somone can mis-represent what they are selling... they know it is not totally right... but sell it as if it were a 9+ out of a 10 showcar. Somehow these people sleep at night too. WTH?