TecHunter,
Do you shoot a TecHunter bow by chance? Thought maybe you are a bow hunter...
Anyways, I agree with Double/D. Sponsorship is good buisness marketing. It is all about marketing... you to them, then them to everyone. What can you provide to the sponsors that others cannot? Think outside the box... it is far more than money & a name on the car. For starters, none of us are Jimmy Johnson.. so the question is how can a local/small racer bring more buisness to that sponsor by doing more, offering more, etc... more bang for the buck. It needs to be a tangible, direct outcome. Something like this: They sponsor you in conjunction with the track that race... you put the name on the car, & every ticket to that race has a coupon attached for a 10% discount to that sponsor's establishment. Or your you pay some kid to put coupons on EVERY cars windshield for your sponsor in different locations so many times a month, etc... it needs to be BETTER than what anyone else will do. These are just vague ideas, but you probably get the picture.